Let’s face it. We’ve all heard Realtors and agents who claim they hold the secret to secure the best deal. In reality, there’s no magic recipe for success.
Rather, a successful sale usually results from a knowledgeable Realtor who’s able to connect with the right clients and use the best processes and technology to close the deal. In short, the magic is in the Realtor’s willingness to work hard on behalf of their client.
That’s what Austin Rising offers: experienced individuals who understand the marketplace and how to work with Austin’s largest target demographic—Generation X and Generation Y. If you’re selling your home, you want a company that can connect with the right buyer.
A New Era in Real Estate. Research shows that more than 87 percent of today’s homebuyers begin their search online before they ever contact an agent. That’s one main reason why brokerages that have a robust online presence are growing, while traditional brokerages unwilling to evolve are fading fast. So what’s contributing to this sea change? Quite simply: Generations X and Y. Just over half of all first-time homebuyers today are between the ages of 25 and 40. These Web-savvy millennials know what they want in a home, and they want to work with someone who understands their needs. But the reality is that many traditionally high-performing agents don’t have the technology know-how or the connections to reach this new wave of home buyers who are willing to pay top dollar.
We do. We understand how this generation of buyers thinks because we are part of it. As more and more people move to Austin from California, the Midwest, Florida and beyond, they will look to the Web first to find their new home. If you want to get the best price for your property, you can’t afford not to work with a company that understands the online marketplace. We promise to always be at the forefront of technological advances in the real estate industry, seeking new ways to communicate with our clients and improving the process for both buyer and seller.
Getting the Most for your Property. People who are moving to Austin are coming here for the unique culture and experience the city offers—an experience exemplified in the neighborhoods in and around the urban core. What’s more, because many of these individuals are moving from more expensive cities, they’re willing to pay a premium to live close to the action. If you’re selling real estate in these highly-desired neighborhoods you have a decision to make. You can make a deal with a real estate investor or brokerage that will flip the property, offering you less than it’s worth and keeping the difference for themselves. Or you can sell direct to a new buyer at a price the market determines is fair. Finding that buyer is the part we can help you with.
So just who is buying real estate in Austin? While the demographics are varied, there are a few specific types of buyers worth noting:
Non-native Newcomers: The city has witnessed an influx of foreign-born residents in recent years—a trend that is likely to continue as the economy and job growth begin to pick up. These are individuals from any number of countries around the world who come from a wide-range of socioeconomic backgrounds. A significant number are college graduates and work in fields such as information technology and engineering.
First Time Home Buyers: Often cited as one of the nation’s best cities to raise a family, Austin has become a destination for young professional couples and their children. Many of these are six-figure salary families who aren’t willing to settle in the suburbs. So they are moving into neighborhoods in and around downtown to be close to the Austin scene, yet still feel safe and secure.
Urbanites: Report after report has all pointed to Austin as one of the hippest places for young professional singles. And the demographic has responded, moving here in droves from all over Texas and from coast to coast. Indeed, a portion of the 20-something crowd aren’t recent transplants at all, but rather recent grads from area universities who aren’t ready to depart. They’re finding jobs in government, tech, finance and health care and they, like their slightly-older counterparts, want to be close to the action.
A Team You can Work With. For most people, selling a home is a big step. We understand that you have reservations, questions and concerns. That’s why we’re here for you whenever you need us, day or night. Each member of our team is fully committed to fulfilling every promise made to our clients. We strive to close every transaction on time, regardless of whether you want a normal 30-45 day closing or a rapid turnaround. We work with you.
Many of the companies that do not have a system and team in place will overwhelm you with information, emails and calls. But at Austin Rising we have implemented a process that makes the transaction seamless. Our team works together, uploading all documents, whether for you to review or sign, onto a Web site where you can view and download transactional information. We carefully explain what each document is for and exactly what we need you to do.
Most people think all real estate agents are the same. But each agent brings a unique set of qualifications and their own approach to the table. If you work with a team that sets expectations from the start, outlining the entire process so that there are no surprises, you are more likely to have a pleasant experience. Remember, real estate doesn’t have to be intimidating.
We’re here to stay. With nearly 9,000 registered real estate agents in the greater Austin area, finding the right one to work with can be daunting. But the reality is that almost 80 percent of those agents only sell a handful of properties a year. For these part-time agents, real estate is just a side business. Their action may not extend much further than posting the property in the multiple listing service and planting a sign in the yard. The question you must ask yourself is do you want an agent who does this “now and then” or one who does it every day?
At Austin Rising we are constantly working to connect buyers and sellers, monitoring trends in the city, collecting important data, and yes, getting deals closed. Because we operate from a team approach, we’re able to ensure that key details are given proper attention and items don’t slip through the cracks. When real estate is your full-time job you better understand the nuances of the process and how to properly set expectations. But when agents don’t invest the time and only taking a listing every few months, they simply cannot properly set expectations, which can lead to multiple problems and an unnecessarily difficult transaction.
